ADRIANA HOYOS REOPENS GUAYAQUIL SHOWROOM WITH A NEW DESIGN EXPERIENCE

The renewed showroom introduces concept-driven environments inspired by different ways of living, creating a more immersive experience for clients, architects, and interior designers.

ADRIANA HOYOS has reopened its Guayaquil showroom with a renewed approach to how furniture and interior design are presented and experienced. More than a visual update, the transformation introduces fresher, clearer, and more welcoming spaces designed to help clients envision ADRIANA HOYOS pieces within their own homes.

Instead of presenting traditional furnished settings, the showroom is now organized around defined lifestyle concepts, combining different colors, textures, and materials to create distinct atmospheres.

Living areas are conceived with a Samborondón home in mind, while the spaces facing the bar feature a more intimate scale inspired by a Guayaquil apartment. The rear area evokes the atmosphere of a beach house. Each setting allows visitors to experience the versatility of ADRIANA HOYOS furniture through different compositions and ways of living.

Rather than highlighting one specific collection, the renewed showroom places the focus on the concept and lifestyle behind each environment, demonstrating how ADRIANA HOYOS designs can adapt naturally to different residential spaces.

Guayaquil remains an important market for ADRIANA HOYOS, supported by a strong community of clients, architects, and interior designers. The reopening strengthens this relationship while introducing a showroom experience that forms part of the brand’s broader transformation across its international points of sale.

Rather than a traditional reopening event, ADRIANA HOYOS is developing a program of more exclusive and segmented activations, beginning with the ADRIANA HOYOS x Dior collaboration during the showroom’s first week. The positive response offered an intimate and experiential introduction to the renewed space.